Promote Your Local Business
on Facebook & Instagram

in 90 minutes or less per week

(without spending hours on Facebook, wasting your hard-earned money and experiencing that crippling ‘what-do-I-do-next’ feeling)

If you’re a local business owner, service-based professional, brick and mortar entrepreneur, or business startup, and you're looking to generate more income while attracting more leads and clients, then you already know you need to advertise on social media.

So, I'll save you the spiel!

No need to be a broken record, trying to convince you of something that's already been drilled deep into your entrepreneurial mind.

After all, you probably already KNOW that creating a cost-effective advertising strategy is the key to leveraging your time, impacting more people and scaling your business to true profitability.

You've probably also heard that over 1.66 billion people on average log onto Facebook daily and are considered ‘daily active users.’ (Source: Facebook Q4 2019 Performance Investor Report)



Even if you are fortunate enough to have found success promoting your local business WITHOUT advertising on social media (lucky you) advertising on Facebook and Instagram can:

  • Generate consistent leads and enquiries

    Running your own Facebook and Instagram ads puts you in complete control. Just like turning on a tap, effective advertising can be turned on and off, increased or decreased depending on the needs of your business. You will no longer have to rely on expensive digital marketing experts to do this for you, or waste money clicking that Boost button.

    Generating a consistent stream of leads and enquiries, means you can concentrate on what you do best. 

  • Increase the number of people discovering your business

    You can't sell a secret. If people don't know who you are and what you do, how can they spend money with you? Advertising on Facebook and Instagram allows your business to be ‘discovered’ by potential new customers who will love your business.

  • Instantly raise your authority in your industry

    The right advertising strategy and content that attracts your ideal clients will position your business as the thought leader in your industry. This type of authority can lead to speaking gigs, book deals, valuable partnerships and all sorts of exciting and unexpected opportunities that can add new revenue streams to your business.

  • Expand your reach and make a bigger impact

    Sharing your message to the RIGHT PEOPLE at the RIGHT time allows you to make a bigger impact. You’ll no longer have to solely rely on client referrals to grow your business. Instead, you’ll have new people finding your local business. They’ll also see your existing clients raving about you on social media.

Even though the reasons to pursue Facebook Advertising are obvious, the path to doing it successfully is anything but.

Want to funnel more leads into your business? Fantastic!

"but where the heck do I start?" 


Perhaps in your most courageous moments you’ve made a commitment to start doing some Facebook advertising for your business.

You’ve created some posts, clicked on the Boost button, spent a few bucks and gotten all giddy over potential revenue. Maybe if you were REALLY lucky you might have even received a couple of enquiries.

If you were super committed, you may have ventured further and explored Facebook Ads Manager and installed the Facebook pixel onto your website. All the while you kept reassuring yourself that you will learn how to use this elusive platform ‘someday.’

But even with the best intentions, most local business owners end up throwing a stack of money at it, with no or little results and give up – allowing their competitors to swoop in and take a stab at their market.

Here's why most local business owners abandon Facebook Advertising.

Without a super clear, step-by-step plan, most people Boost their Facebook posts willy-nilly and get completely lost.

They fall victim to paralysing tech hang ups, like Facebook updating their system and policies without notice. They suffer from lack of clarity over exactly what they need to do next to build a cost-effective advertising strategy that works for them.

Why this is irreversibly crippling?

As an already busy business owner with clients to serve, services to fulfil and possibly other staff to manage you literally can't afford to veer off course.

The moment you get lost in the overwhelm and confusion of Ads Manager, half the day is lost, and you’re left feeling defeated and unproductive.

Therefore, advertising on Facebook and Instagram is one of the few things your business needs to get RIGHT THE FIRST TIME.

…and lucky for you, there are VERY FEW local businesses out there doing it right!

It’s likely your competitors have either tried to advertise on Facebook and failed or are clicking the Boost button and crossing their fingers hoping it will work.

Which means...

Even if you you may feel like you're late to the party, there is still a golden opportunity for you to jump in and convert your Boosted posts into profitable Facebook or Instagram ads that work!

That is… if you avoid the same deadly advertising mistakes your competitors are making.


psst...if you're sick of reading and ready for me to cut straight to the here

The 4 Reasons Why Most Facebook & Instagram Ads Fail

Reason 1

You're using the Boost Button to set up your Ads

Have you noticed that little blue Boost button that appears every time you post on your Facebook page? It's Facebook's way of encouraging you to dip your toe in. They want to show you what’s possible when you advertise on their platform. The Boost button makes it VERY EASY for you to spend money with them.

Reason 2

No clear strategy behind WHY you’re advertising

Promoting your local business on Facebook takes more than just creating a couple of posts and throwing a few bucks behind them via the Boost button.

What you post MATTERS and showing your ads or Boosted posts to the RIGHT PEOPLE at the RIGHT TIME is directly linked to how well your ads will perform.

Therefore, having a clear and straightforward strategy behind WHY you’re advertising is essential to keeping your advertising as cost-effective as possible.

Reason 3

Asking your clients to marry you on the first date

Imagine if you and I went on a blind date and after that date, I asked you to marry me. Would you do it?

Or would you think I was a little creepy?

Running Facebook or Instagram ads that directly sell your services to a ‘cold’ audience is a bit like asking someone to marry you on the first date..

It's unlikely that your date (your potential customer) will say yes. This is especially true for service-based businesses.

Reason 4

You’re targeting the wrong people

Who you show your ads to and how you speak to these people is vitally important.

Ineffective ad targeting by not knowing your ideal client is one of the most common mistakes I see local business owners make… time and time again.

You wouldn't waste your money buying a winter jumper in the middle of summer, even if you kept seeing the same ads for that jumper over and over - you'd just keep scrolling, right?

Ensuring your ads are seen by the right people at the right time means your advertising investment is spent wisely.

Shh...I'm going to let you in on a little secret

Facebook advertising is like photography. Everybody does it - but few know how to do it well.

To take a good photograph, you need to understand the basic concepts of photography and how to properly use the tools available.

The same goes for advertising on social media.

Just like learning how to take a good photograph, you can do your own research online and work your way through all the free content and advice available on your own. It takes a long time, a lot of trial and error, but it’s 100% do-able.

"I sign up for JR Media's Boosting Local Business Online Course because I was looking to expand my business and reach new clients.

Facebook and social media seemed like the obvious place to start but actually doing something about it seems like a monster that had to be slayed.

I'm not tech-savvy, I was afraid to start because I didn't how to start.  This course's common-sense approach and simplified step by step process allowed me to slay this social media monster into smaller and manageable tasks.

I am now confident about how to run my own Facebook ads and marketing for my business. I can't wait to see what the future holds, thank you Jessica - this is exactly what I needed! 

STEVE,  Financial Advisor, VICTORIA

"As long as you can avoid the biggest blunders that sink most local business owners, the path to successful execution is paved for you!

Getting it right (the first time) will allow you to achieve more freedom, attract more clients and ultimately grow your local business. 

With your permission, I'd like to show you exactly how to achieve this "



The complete step-by-step implementation plan to cost-effectively advertise your local business on Facebook and Instagram in less than 90 minutes per week!

I started my agency several years ago to follow my passion for Facebook marketing and to stop business owners getting ripped off by social media ‘experts’ simply because they didn’t know where else to turn for help with digital marketing.

I spent tens of thousands of dollars (and many late nights in front of the computer) getting a real, grass-roots education. I also achieved the Facebook Certified Buying Professional Blueprint Certification - for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. It was a complex, difficult and stringent accreditation process... and not everyone makes it. Most importantly, I helped business owners successfully build their online presence and their business through the power of Facebook Advertising.

Fast forward a few years and because of my real-life, hands-on, show-me-the-results, practical approach, my business got to a point where I was inundated with clients wanting me to create winning Facebook Ad campaigns for them. Having too many clients may seem like a great problem to have, but it meant I could only help a handful at a time.

I thought, if I could teach business owners this stuff, then I’d be able to help more of them and they’d be empowered to get their own results, rather than having to rely on me. So I took everything I have learnt over the past 10 years – EVERYTHING – and channelled it into this comprehensive program called Boosting Local Business.

Boosting Local Business isn't so much a training program as it is an implementation program. You'll learn the strategies behind everything I do, but most importantly you'll have a meticulous step-by-step advertising plan that leaves nothing out and takes nothing for granted.

It really is a hold-you-by-the-hand program that shows you how to implement each lesson into your business.

The result: Cost-effective Facebook and Instagram Ads that attract more people and new leads into your local business.


Boosting Local Business is the ONLY program of its kind that…

1. Is built with focused, rapid implementation in mind

No filler, no unnecessary modules, no extraneous or premature strategies that look sexy on the surface but do nothing but overwhelm you and sabotage your progress.

Lessons are kept short and sweet, so you have more time to implement what you have just learnt.

We follow the examples of four real-life, local businesses - A real estate agency, child-care provider, Pilates studio and my own business, JR Media.

2. Provides multiple advertising strategies

I understand that advertising budgets and skill levels vary from person to person.

Boosting Local Business takes you through four different advertising strategies – each one targeted towards different levels of skill and varying budgets.

Which means, no matter what your budget is or skill level, there is a strategy in this course that will work for you and your business!

3. Focuses on the step-by-step

Since Boosting Local Business is an implementation program you WILL be getting your hands dirty with technology.

Not only do I make it dead simple, I take nothing for granted by providing you with complete how-to videos and downloadable checklists allowing you to create your own Facebook ads with confidence. These videos and checklists by the way, are updated every six months, so you always have the most up-to-date instructions. 


So, if you’re ready to finally promote your local business on social media while avoiding wasting time and money figuring it out yourself


Here's how I help you get here:

Step 1

Let's get organised!

The first mistake businesses make before they even spend a cent on Facebook advertising is, they don't have a clear understanding of why they are advertising or how they can get ads to work for them.

Module Highlights:

In this module, you will learn how to avoid common advertising mistakes plus:  

  • Identify your advertising goals and align them with your business goals
  • Understand how Facebook and Instagram ads work
  • Organise how your business will respond when someone enquires about your business on Facebook
Step 2

Who are your talking to? 

You can have the best Facebook or Instagram Ads running, but it will mean nothing if you show these ads to the wrong people.

In fact, I often see local businesses wasting their money on Facebook simply because they are missing this simple by essential step.

Module Highlights:

Knowing your ideal client intimately is THE most important step when creating your first ad campaigns. Here you will:

  • Identify your ideal clients and where they hang out
  • Learn the three types of Facebook audiences and how to take advantage of all three. 

  • Implement retargeting strategies, so your business remains ‘top of mind’ and is remembered
Step 3

Create Content That Attracts Clients

Too many businesses ‘tell’ their potential customers all about themselves and how great they are. People don’t care! They want to know what your products and services will do for THEM!

If you’re not connecting with your audience – meeting them where they’re at – you may as well hand them over to your competitor.

Module Highlights:

Learn how to create content that your audience will WANT to read and interact with, because you’re speaking their language. You’ll also:

  • Learn the Secret Formula to success on Facebook and how you can easily implement it yourself using the Be Fun, Be an Expert, Be Consistent Framework 

  • Follow the strategies of four real-life local businesses - a real estate agency, Pilates studio, child-care provider and my business, JR Media. 

  • Discover techniques that encourage people to get off social media and start talking to you! 

Step 4

Facebook Ad Set Up Roadmap

Facebook's Ad Manager is forever updating. However, the key fundamentals will always remain the same. In this module, I hold your hand as we go through the five steps to setting up a successful ad campaign. 

Along the way, I also share examples from our four local businesses - real estate agency, child-care provider, Pilates studio and my own ads, so you have a clear idea of what's possible when you follow a roadmap.  

Module Highlights:

I take you through the five-step roadmap to a successful ad set up, including how to:

  • Design 'thumb-stopping' ads without needing a graphic designer
  • Set up your audiences so the right people see your ads at the right time
  • Learn the winning formula to writing the perfect Facebook or Instagram ad
  • Understand the key decisions you need to make when setting up your ad campaigns

Step 5

Let's get to work!  

Now you know the fundamental elements that go into creating effective ads using the Facebook Ad Set Up Roadmap, it's time to get to work. In Step Five, I take you through exactly what you need to do next, step by step. 

Even if you've never run a Facebook or Instagram ad in your life, this module breaks it all down into four strategies, each designed to suit different skill levels and budgets.

Module Highlights:

We work through my four signature advertising strategies designed to promote your business to your local community.

  • What to do when you have a small ads budget, but you want BIG results
  • How to follow your hot prospects until they are ready to buy

  • Learn the strategies to get people OFF social media and talking to you in your business

Step 6

It's all in the numbers

Your ads are up and running, now what? In this step, I show you how to analyse your results and what to do to improve them.

Module Highlights:

Understanding the numbers ensures you will continue to run cost-effective ads. 

  • Learn which ads are working for you and which ones are not
  • Keep your ad costs down by understanding what the numbers are trying to tell you
  • Troubleshooting strategies - what to do when your ads are not working
  • I also share the results from four local businesses, so you get excited about what's possible for YOUR business.
The Tech Library

How-To Videos

Boosting Local Business promises a start to finish solution to promoting your business on Facebook and Instagram. The program includes complete access to a library full of how-to videos to guide you every step of the way.    


  • Facebook is continually updating and so is your tech library! Every six months the library is reviewed and updated so you're always in control – and a few steps ahead of your competitor

  • Easy to follow step by step, start to finish videos

Want to know the best part? 

Once you get this system set up, you'll barely have to lift a finger to keep the momentum going!  You can manage your own Facebook ads in less than 90 minutes per week! 

Take the Boosting Local Business Challenge

Boosting Local Business is THE most comprehensive, step-by-step implementation program for local business owners and startup businesses who are excited and COMMITTED about promoting their business on Facebook and Instagram.

Through Boosting Local Business you’ll be introduced to my Be Fun, Be an Expert, Be Consistent Framework and FOUR advertising strategies which will permanently set you apart from every other small business owner – those who waste their money willy-nilly by clicking the Boost button.

Now here’s the kicker.

Unlike other programs, I don’t want you to wait eight weeks before kinda, maybe, sorta seeing a result.

Enrol right now, watch a few short modules and make plans to implement your first round of Facebook ads within the few weeks.

If the program doesn't meet you expectations and are not satisfied that you are well on your way to connecting with your ideal clients within your local community or feel SO much more confident in your direction and ability to promote your business on Facebook, just let me (Jessica) know. 

Contact me at [email protected] within 30 days of purchase and I’ll completely refund your investment. Then the only problem you’ll have is finding someone else to run your ad campaigns for you… and paying them thousands to do it!

Doors Close to Boosting Local Business in...

Here’s what you’re getting when you enrol today:

Boosting Local Business + The How To Tech Library - complete program
valued at $1,500 


  • Bonus 1: Facebook Page Fundamentals Mini Course - $397 Value
  • Bonus 2: Design Your Own Professional Looking Facebook Ads - $147 Value
  • Bonus 3: How to Target Your Ideal Clients on Facebook Workshop - $397 value
  • EXTRA Pay In Full Bonus  - 90min 1 on 1 Online Training Session with Jessica Ricketts - $400 value

Total Value: $2,841

But when you enrol today, you’ll get access to everything for just $699. That's a saving of $2,142!


Steps 1 to 6 of Boosting Local Business 

(Excludes Bonuses & How-To Tech Library)

$199 incl. GST


FULL Program

 Core Program + All BONUSES, How To Tech Library 

+ 1:1 Online Session

$699 incl GST

Frequently Asked Questions

What other people have asked before saying ‘sign me up’ for Boosting Local Business

Good news – my lessons are short! Some are less than 10 minutes, most between 15 and 20 minutes. The entire program is self-paced, independent study. It’s up to you how long and how often you choose to get stuck in to learning and implementing the lessons to grow your business. 

Based on my experience working with business owners and startups over the past 10 years, I am certain you can easily create successful Facebook and Instagram Ad Campaigns in 90 minutes a week. 

Think about what that 90 minutes can turn into – in a short space of time? Your small investment of 90 minutes could become 90 new customers, 900 fresh enquiries, 9000 extra dollars a month. You will find that time, if you’re truly dedicated to growing your business. 

In fact, 90 minutes is only how long it takes in the beginning. Once you get the hang of things and learn how to work even smarter you may find you can knock that down to just one hour a week. Remember too, you can always train up one of your team to take over from you, once you understand how it all works and how to get the best results from your Ads. 

You don’t know what you don’t know. We know! Boosting Local Business takes you step by step through everything you need to know – no matter where you’re starting from. We take things slowly and easily – in short lessons – at your pace. You’ll soon be out of overwhelm and into feeling empowered. 

For your business to not only keep up today, but to power ahead you need to be on social media. You know that. The beauty in learning to do it all yourself is you’re in control and not someone you pay thousands to every month.

The thing to remember is Facebook is just a system. I’m sure you have learnt many different systems over time in your business. Don’t treat Facebook as something more than it is – a vehicle to help you attract new customers into your business. It’s a very powerful vehicle, and one that you CAN master with help from Boosting Local Business.

To help you, I’ve included my popular mini course - Facebook Page Fundamentals valued at $497 as a bonus when you enrol today. It’s an easy to complete course that will help you gain a solid understanding of this amazing business-building tool called Facebook. My past students tell me it has really helped them!

Not at all!! Advertising through social media can work for any size business. In fact, in the program we work through case studies of four small, local businesses. You’ll see how each was able to greatly expand their reach to attract more people in their local area into their business. 

The benefit of learning to manage your own ad campaigns is you decide how far you want your ads to reach. You might choose different local suburbs and gauge the response. Once you gain confidence (and if it suits your products or service) you can expand to advertise Nationally or even Internationally. With more than 6.6 billion people logging on daily, there really is no limit to how far you can go.

You can probably tell by the way this website is written… I’m NOT into fancy words or gobbledygook tech talk. I like to keep it plain and simple. Simple language, simple steps, simple structure, simple exercises for you to implement. SIMPLE!!

What’s more, you can work at a pace to suit your confidence level. Go back over lessons if you like. Ask questions - I like questions. Each lesson builds on the one before in plain, straight out English! I guarantee you won’t be left behind.

In Boosting Local Business, you’ll learn that hitting the Boost button is designed to make money for one business only. Facebook! Sure, it may bring in a small result, but to truly target your advertising with laser precision to EXACTLY the people you want to reach, Ads Manager is the only way to go.

When comparing apple with apples, running ads via Ads Manager will not cost you any more. Yes, you can do more fancier types of ads in ads manager that can cost more - but if we compare the types of ads you run via the boost button and set them up properly in ads manager, in theory they should cost you the same. 

Boosting will send your ads to goodness knows where, while Ads Manager lets you choose precisely who sees your ad. The bottom line is Ads Manager gives you an incredible amount of options that enable you to target your ad to exactly the audience you want to attract to your business. 

So, if you want to throw your money out the window, keep boosting. If you want to make it work for you, invest a little of it on managing your own ads. It could turn out to be the best investment you’ve ever made.

Most of the changes Facebook make are cosmetic and always with the user experience in mind. They are constantly looking for ways to make the platform easier, quicker and more enjoyable to use. They want their users to stay there longer… and so do you! The longer people stay on Facebook, the more likely they are to see your ad and connect with your business.

The Facebook team is also smart enough to know that if they made major changes, people would leave in droves. So they drip-feeds their updates so people can keep up. Some people don’t even notice!

The good thing is, through Boosting Local Business you have access to the complete tech library of downloadable checklists and how-to videos… and they’re updated every six months. We’ll also let you know of any changes that may affect your Ad campaign. You don’t have to worry about keeping up – we’ll do that for you!!

I’m glad you asked! The bonuses are designed to really help you fast track your results and streamline the process of managing your ad campaigns. Here’s a little sneak peek into what you’ll learn.

Facebook Page Fundamentals Mini Course - ideal for those who just starting out and need to the know the basics such as setting up their Facebook page, scheduling posts and managing comments and enquiries. 

The Design Your Own Professional Looking Facebook Ads Bonus walks you through a super simple way to create professional, stunning, customer-attracting Facebook and Instagram posts. You don’t need a creative bone in your body AND you won’t need to pay a graphic designer. You can do it yourself – so easily. 

How to Target Your Ideal Clients on Facebook Workshop is an intensive lesson all around targeting the right people with your ads. I go real deep here and show you my 5 step process to researching your ideal clients and how to set up your audiences.

Remember, if you pay in full, you receive an EXTRA bonus – Strategies to Increase Engagement and Followers - this a a bonus lesson on how to promote your local business without spending a cent - yes, it takes longer to doing this but your low on the green or have an team member who can help you, these strategies can give you the boost your business needs!

Yes! Boosting Local Business comes with a full money back guarantee. 

It also comes with a challenge!

If I give you a 12 month guarantee, you know what will happen? You’ll sit on it for a few weeks (or months) until you have time. Then you’ll get busy. Other things will take priority. You tell yourself you’ll get into it ‘next week’ then beat yourself up when you don’t. Then when 11 months and 29 days have gone by and you’ve done nothing, you’ll hit me up for a refund claiming, “The program didn’t work.”

Here’s what you need to know about me.

I WANT this to work for you! In fact, I want YOUR business to be my next shining example to other businesses of how to be successful at Facebook and Instagram advertising. So, you see, I’ve a lot riding on this too. I’ve worked my butt off for the past 10 years helping people win in business with their online advertising. I don’t give up easily and I won’t give up on you. 

Grab this opportunity with both hands and let’s get started. I know it WILL work for you and your business and it will get easier too. I guarantee it.

So yes, Boosting Local Business does come with a full money back guarantee. 

If you don’t feel like you’re well on your way to connecting with your ideal clients within your local community while feeling SO much more confident in your direction and ability to promote your business on Facebook, just let email me at [email protected] within 30 days and I’ll completely refund your investment.

I’m not an accountant, but if you’re running a registered business and are using the lessons in Boosting Local Business to grow your business, then keep the receipt and check in with your accountant about claiming the program as a business expense.  

Doors Close to Boosting Local Business in...

Here’s what you’re getting when you enrol today:

Boosting Local Business + The How To Tech Library - complete program valued at $1,500 


  • Bonus 1: Facebook Page Fundamentals Mini Course - $397 Value
  • Bonus 2: Design Your Own Professional Looking Facebook Ads - $147 Value
  • Bonus 3: How to Target Your Ideal Clients on Facebook Workshop - $397 value
  • EXTRA Pay In Full Bonus  - 90min 1 on 1 Online Training Session with Jessica Ricketts - $400 value

Total Value: $2,841

But when you enrol today, you’ll get access to everything for just $699. That's a saving of $2,142!


Steps 1 to 6 of Boosting Local Business 

(Excludes Bonuses & How-To Tech Library)

$199 Incl GST


FULL Program

 Core Program + All BONUSES, How To Tech Library 

+ 1:1 Online Session

$699 Incl GST

Boosting Local Business is PERFECT for you if…

  1. You're just starting out with running your own ads and want to get it right
  2. You've been clicking on the Boost button, struggling to generate the results you were expecting and want to fix this once and for all
  3. You're willing to put in the work and finally get a handle on running your own ads properly 
  4. You’re spending four or more hours a week actively trying to promote your business on social media and want to reduce this time to something more manageable – with better results
  5. You can't afford the thousands of dollars per month to hire an ‘expert’ to run Facebook and Instagram ads for you 
  6. You are excited to start promoting your local business on social media right now - to get noticed by new potential clients
  7. You are ready to take the actions needed to create content that will attract your ideal clients to your business

If you said “yes” to at least 6 of the above, I can’t wait to meet you inside Boosting Local Business!

Here’s what you’re getting when you enrol today:

Boosting Local Business + The How To Tech Library - complete program valued at $1,500 


  • Bonus 1: Facebook Page Fundamentals Mini Course - $397 Value
  • Bonus 2: Design Your Own Professional Looking Facebook Ads - $147 Value
  • Bonus 3: How to Target Your Ideal Clients on Facebook Workshop - $397 value
  • EXTRA Pay In Full Bonus  - 90min 1 on 1 Online Training Session with Jessica Ricketts - $400 value

Total Value: $2,841

But when you enrol today, you’ll get access to everything for just $699. That's a saving of $2,142!


Steps 1 to 6 of Boosting Local Business 

(Excludes Bonuses & How-To Tech Library)

$199 incl GST


FULL Program

 Core Program + All BONUSES, How To Tech Library 

+ 1:1 Online Session

$699 Incl GST

50% Complete

Two Step

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